
We Built a Digital Cage for Our Children. We Forgot to Teach Them How to Fly.
Captain JT Peg has a compass. It’s old, brass, and the glass is cracked. It doesn’t point North anymore. He keeps it not to find his way, but to remember a time he got terribly lost.
He was a young sailor on his first solo watch, navigating a treacherous channel at night. He had the latest charts, the most advanced instruments, a rule for every contingency. He had control. But as a sudden squall descended, turning the sea into a churning chaos, the instruments became meaningless. The rules didn't apply. He was terrified, paralyzed by the gap between his training and the raw, unpredictable reality.
An old boatswain, seeing his panic, didn’t grab the wheel. He put a hand on Peg’s shoulder and said, “The ship will tell you what she needs, lad. The wind has a voice. The waves have a rhythm. You just have to listen.”
Peg learned that day that true safety isn’t about having the most advanced controls. It’s about having the confidence and skill to navigate the storm. It’s about competence, not just control. It’s about the wisdom to act when the rules run out.
We are making the same fundamental mistake with our children in the digital world.
The Age of Anxiety
Let’s be honest. The fear is constant and it is exhausting.
It’s that gnawing anxiety when you hand your child a tablet.
It’s the worry about what they’re seeing, who they’re talking to, what they’re becoming. It’s the feeling of being utterly overwhelmed by a world you don’t fully understand, a world that seems designed by PhDs in addiction to exploit the most vulnerable minds.
So we do what any loving parent, guardian, carer or grandparent would do.
- We try to control it.
- We download the apps.
- We block the websites.
- We set the timers.
- We build a digital fortress around our children, hoping to keep the bad things out.
The global parental control software market is a testament to our collective anxiety, valued at over $1.4 billion in 2024 and projected to more than double in the coming years.[1]
We are desperate for a solution, and the market is happy to sell us the feeling of control.
But what if our fortress is a cage? What if, in our desperate attempt to protect our children, we are actually making them less safe?
The Parental Control Paradox
The research is no longer emerging; it is clear, and it points to a terrifying paradox.[2]
A groundbreaking 2023 study published in the Journal of Child and Family Studies found that restrictive parental monitoring is positively associated with a child’s problematic internet use 2.
The more we lock down their devices, the more likely they are to develop the very problems we’re trying to prevent: excessive, risky, or impulsive online behavior that leads to depression, loneliness, and social anxiety [2]
How can this be?
It’s because control is not the same as competence. When we simply block and restrict, we deny our children the chance to develop the skills they need to navigate the digital world on their own. We create a sterile, artificial environment that leaves them unprepared for the moment they inevitably step outside the walls.

Worse, these tools can actively harm our children’s development. Studies show that parental controls can reduce beneficial opportunities, leading to less information-seeking and lower digital skills [3]. Children themselves report feeling that these apps are overly restrictive, invasive, and damaging to their relationship with their parents [4].
We are so focused on building higher walls that we’ve forgotten to teach our children how to navigate the world outside. We’ve given them a map with all the dangerous places blacked out, but we haven’t taught them how to read the terrain, spot the hazards, and choose a safe path for themselves.
The Failure of Fear
The entire industry of ‘kid-safe’ tech is built on a foundation of fear. It’s a powerful motivator, but a terrible teacher. Fear-based messaging doesn’t create resilient children; it creates anxious ones.
A 2025 study on child safety education found that while moderate fear can prompt precautionary behaviors, “excessive fear may lead to maladaptive outcomes such as panic, withdrawal, or avoidance, which can impair a child’s ability to respond effectively in threatening situations” [6].
We are scaring our children into a state of helplessness. We tell them about all the monsters lurking online, but we don’t give them a sword and shield. We just tell them to stay inside the castle. But no one can stay in the castle forever.
This isn’t just theory. Think about it in your own life.
- Did you learn to drive by someone just telling you all the ways you could crash?
- Did you learn by getting behind the wheel, with a trusted guide, and practicing?
- Did you learn to swim by being warned about drowning, or by getting in the water and learning the strokes?
We are trying to teach our children to swim by shouting warnings from the shore. It’s not working.
The Real Answer: From Control to Competence
So what’s the alternative? Do we just throw our hands up and let them loose in the digital wild west?
No. That’s not the answer either. That’s abdication, not empowerment.
The answer is to shift our focus from control to competence. From fear to skill. From restriction to resilience.
The answer is to build a digital world that teaches the skills our children are so desperately missing. The skills that will actually keep them safe, long after they’ve outgrown our parental controls.
This is the heart of Digital Citizenship Education. It’s not about a list of “don’ts.” It’s about a set of “do’s.” It’s about teaching children the core competencies they need to thrive online and off:
- Self-Awareness: Understanding their own emotions and how online experiences make them feel.
- Self-Management: Learning to regulate their emotions and behaviors online.
- Social Awareness: Understanding and empathizing with others in digital spaces.
- Relationship Skills: Building healthy and positive online relationships.
- Responsible Decision-Making: Making caring and constructive choices about what they see, say, and do online.
Research shows that this approach works. A 2023 randomized controlled trial found that digital citizenship programs increase children’s knowledge of online safety concepts and, crucially, their self-efficacy for handling online problems [5].
Self-efficacy: the belief in one’s own ability to succeed, is the magic ingredient. A 2025 study found it to be a “vital protective factor” in child safety. Children with higher self-efficacy are more likely to use the safety strategies they’ve learned, while children with low self-efficacy are more passive and helpless [6].
Fear-based approaches destroy self-efficacy. They teach children that the world is scary and they are helpless. Empowerment-based approaches build it. They teach children that the world has challenges, but they have the skills to overcome them.

Meet Aarav
Let me introduce you to Aarav. He’s 8, lives in Mumbai, India, and he’s another one of our 46 foundational child user personas.
Aarav lives in a low-income household and gets his internet access on a shared family smartphone with very little supervision. His parents work long hours. They can’t afford the latest parental control software, and even if they could, it wouldn’t work in his context. He’s not using a personal device in a controlled home environment. He’s using a shared phone, in a crowded space, with content coming at him from all angles.
How do we keep Aarav safe? We can’t build a digital fortress around him. The walls would be meaningless.
We have to build the fortress inside him.
We have to teach him to be his own safety officer. To recognize what feels right and what feels wrong. To know when to ask for help. To have the confidence to say “no” and the competence to navigate away from danger. For Aarav, digital citizenship isn’t a nice-to-have; it’s a survival skill.
How do we teach digital citizenship when we can’t control every device? We do it by building experiences where children can practice these skills in a safe environment.
This is Why I’m Building The Scrubbing Squad
I’ve felt the fear. I’ve felt the guilt. I’ve looked at the digital world our children are inheriting and I’ve asked: Where is the good stuff? Where is the screen time that builds character, competence, and confidence?
It barely exists. So we’re building it.
This is why we’re creating The Hero Community For Children. Because Childhood Re-Imagined means screen time that empowers, not just protects.
How We’re Building It Differently: Safety as a Skill
In The Hero Community, safety isn’t a set of rules. It’s a skill you learn through practice.
Captain JT Peg, Pvt Bodger and Private Pack our safety mission experts won’t be giving lectures on internet safety.
They’ll be leading children on interactive missions where they learn to recognize safe vs. unsafe situations.
- They’ll practice identifying phishing scams in a simulated email inbox.
- They’ll learn how to respond to a cyberbully in a moderated chat.
- They’ll build their self-efficacy by succeeding in these challenges, earning rewards not for avoiding danger, but for demonstrating competence.
Imagine a mission where a child has to help a character who is being bullied online.
They don’t just click a “report” button. They have to choose how to respond:
- Do they comfort the character?
- Do they confront the bully?
- Do they rally other friends for support?
Each choice has a consequence, and through these choices, they learn the nuances of digital empathy and courage.
This is Childhood Re-Imagined: children learning to navigate the real world with confidence, not fear.
We’re building this in public, and we need your voice.
Heroes Start Here
What’s your biggest fear about your child’s online safety?
Let’s talk about it in the comments. No judgment, just an honest conversation. Your fears will help us build the right missions.
Next week, In the future ill be doing a series of Q&As to answer your questions about child safety in the digital age. Drop your questions below and I’ll answer them in the series.
Spread the Mission: Know a parent or grandparent struggling with online safety fears? Share this Mission Update and tag #ScrubbingSquad #UnlockingHeroes #ChildhoodReImagined
Join the hero community: Sign up at scrubbingsquad.com and be the first to get exclusive access for your Heroes.

- WhatsApp Community: Connect directly with us and other like-minded individuals. Join our WhatsApp community for exclusive updates and discussions.
- Follow Us: Get exclusive content and channel drops by following us on all social media platforms!
Let's celebrate the unsung heroes in our children's lives and build a brighter future, together. "Heroes Start Here."
With gratitude,



