Meet Your Squad
Grandpa John knows the screens are winning. Scrubbing Squad gives him a named role in his grandchild's
PVT. SKY
Chief of Emotional Safety
PVT. SANDS
Chief of Socioeconomic Wellbeing
PVT. PACK
Chief of Sensory Safety and Preparedness
PVT. NURSE NICKY
Camp Medic
PVT. JEFF
Head Chef
PVT. FUN
Chief of Smiles
PVT. FARM
Chief of Cultural Adaptability
PVT. BODGER
Chief of Clumsiness
PVT. ACE
Chief of Neuro-Inclusive Learning
CPT. JT PEG
Chief of Safety and Adaptive Training
SGT. Peck
Chief of Training Missions
SGT. Vest
Chief of Fitness
SGT. Keith
Chief of Wellbeing
Sgt. Rose
Chief of Personal Hygiene
Auntie Ellie
Co-Founder & Chief Strategist
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Lobster Bob
Scenic Tours Guide
PVT. CLAIRE
Chief of Friendships
Uncle Jamie
Founder & Base Commander
Three steps. Real habits. Zero nagging.
01. Choose Your Mission
Your child opens the app, picks a character, and gets their mission briefing: short, visual, delivered in the character's own voice.
02. Do It For Real
The character sends your child into the real world: to brush, tidy, move, or practise. The screen's job is to send them away from it.
03. Earn the Progress
When the real-world mission is done, it's logged. The character reward is earned. The parent is notified. Evidence of Effort recorded.
We're building this with you.
The characters are designed. The app is in development. The Mission Kits are coming. We're building in public because we believe founding families shouldn't inherit a finished product. They should help shape one. Your waitlist spot reserves your place in the first beta cohort and priority access to the first physical Mission Kit.
Milestone Tracker
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18 Characters
2 Universes
Hero brand
Merch store
App - beta Q3
Capital raise
Beta access
Mission Kits
Full launch
Give them more than a gift. Give them a hero story.
Grandparents know the screens are winning. Scrubbing Squad gives him a named role in their grandchild's hero journey, not as a visitor, but as the person who started the whole adventure.
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Built for the curriculum. Designed for the child.
SEND-optimised, OFSTED-aligned, and generating the wellbeing evidence your Trust needs before anyone asks for it.
Safe for your child. Transparent with you.
Built in the UK. Compliant with UK GDPR
and PECR. COPPA-aligned for US families.
Whatever your child needs, wherever you're starting from. This was built for you.
SEND-friendly. Culturally inclusive. Works on any device. Free to join.
Partner With the Mission.
Four partnership routes. One mission. Each one backed by the evidence pathway that fits your boardroom.
Corporate Wellbeing
Your most upstream employee benefit.
The burnout that arrives Monday morning started at home Sunday night. We help families fix the routines that cause it, and give your wellbeing team the ROI evidence to show it worked.
Media Slates
Pre-shielded IP. Four revenue streams. One authorisation.
A character universe vetted for AI exposure, regulatory compliance, and representation before the slate meeting begins.
Authorise once. Activate across media, retail, education, and ESG
ESG Brands
Community investment you can prove.
The annual impact report arrives too late to act on what it shows. Every mission a sponsored child completes is logged, co-branded, and reported in real time. Not an annual anecdote.
Sponsorship
Turn your shelf into a habit tracker.
NFC-standardised Habit OS connecting your physical product to verified child developmental data, with a 7-year LTV bond built in.
The Big Motivator" SGT Vest Crew Neck T-Shirt
£19.50
The Positive Enforcer" SGT Peck Crew Neck T-Shirt
£19.50
The Reformed Storyteller" CPT JTPeg Crew Neck T-Shirt
£19.50
The Unstoppable Dignity Champion" SGT Rose Crew Neck T-Shirt
£19.50
Classic T-shirt
£10.00
Classic Logo T-shirt
£12.00
Classic Icon T-shirt
£12.00
