Scrubbing Squad - The Hero Community for Children

Meet Your Squad

8 characters. 18 different reasons to move.
Each earned their rank through real failure.

PVT. SKY

Chief of Emotional Safety

The Sky Dryer

PVT. SANDS

Chief of Socioeconomic Wellbeing

The Unbeatable Team Player

PVT. PACK

Chief of Sensory Safety and Preparedness

The Unbreakable Mate

PVT. NURSE NICKY

Camp Medic

The Care Champion

PVT. JEFF

Head Chef

The Smart Cook

PVT. FUN

Chief of Smiles

The Happy Messenger

PVT. FARM

Chief of Cultural Adaptability

The Growing Genius

PVT. BODGER

Chief of Clumsiness

Always in the Danger Zone

PVT. ACE

Chief of Neuro-Inclusive Learning

The High-Energy Motivator

CPT. JT PEG

Chief of Safety and Adaptive Training

The Reformed Storyteller

SGT. Peck

Chief of Training Missions

The Positive Enforcer

SGT. Vest

Chief of Fitness

The Big Motivator

SGT. Keith

Chief of Wellbeing

The Nature Guide

Sgt. Rose

Chief of Personal Hygiene

The Unstoppable Dignity Champion

Auntie Ellie

Co-Founder & Chief Strategist

The Squad’s Moral Compass

Lobster Bob

Scenic Tours Guide

The Humbled Explorer

PVT. CLAIRE

Chief of Friendships

The Brave Speaker

Uncle Jamie

Founder & Base Commander

The Wise Elder

Meet the whole Squad

Three steps. Real habits. Zero nagging.

01. Choose Your Mission

Your child opens the app, picks a character, and gets their mission briefing: short, visual, delivered in the character's own voice.

02. Do It For Real

The character sends your child into the real world: to brush, tidy, move, or practise. The screen's job is to send them away from it.

03. Earn the Progress

When the real-world mission is done, it's logged. The character reward is earned. The parent is notified. Evidence of Effort recorded.

See All Missions

We're building this with you.

Characters locked. App in development. Mission Kits coming. Your waitlist spot reserves your place in the first beta cohort, and first access to the Mission Kit.

Milestone Tracker

18 Characters

COMPLETE

STEP - 1

2 Universes

COMPLETE

STEP - 2

Hero brand

COMPLETE

STEP - 3

Merch store

COMPLETE

STEP - 4

App - beta Q3

IN PROGRESS

STEP - 5

Capital raise

IN PROGRESS

STEP - 6

Beta access

UPCOMING

STEP - 7

Mission Kits

UPCOMING

STEP - 8

Full launch

UPCOMING

STEP - 9

Give them more than a gift. Give them a hero story.

Grandparents know the screens are winning. Scrubbing Squad gives him a named role in their grandchild's hero journey, not as a visitor, but as the person who started the whole adventure.

Gift Their First Mission

Built for the curriculum. Designed for the child.

SEND-optimised, OFSTED-aligned, and generating the wellbeing evidence your Trust needs before anyone asks for it.

School Beta Program

Safe for your child. Transparent with you.

Built in the UK. UK GDPR, PECR, COPPA-aligned.
Your child's data is yours.

No third-party data. Ever.

GDPR and PECR compliant. Your child's data is yours. We never sell it, share it, or use it for advertising.

Child Protection Policy.

Read our Child Protection Policy Here>>>

No ads. No tracking. No passive loops.

Today's children's apps are built to maximise watch-time. We built the exit. The screen's job is to send your child away from it.

Whatever your child needs, wherever you're starting from. This was built for you.

SEND-friendly. Culturally inclusive. Works on any device. Free to join. Your heritage belongs here.

Screen time ends in a real-world routine. Without a battle

Screen time that exits into a
habit, not a meltdown. Your child moves because the mission tells them to, not because you repeated yourself five times at the kitchen table.

Built for different kinds of brilliant.

Low-arousal. Visually predictable. A safe sequence your child accepts, so parents can step back without triggering a crisis. Ace Mode was designed with neurodivergent children in mind, not bolted on after.

Wudu. Rangoli. Filial respect. These are missions now.

Your traditions aren't competing with the screen. They're written
into the hero's path. Rohan does not choose between cool and
cultural. His heritage becomes
the source of his hero status.

Works with what you already have.

Shared devices. Minimal data. One phone, the whole family. No premium hardware required. Built for the village, not just the parent with the newest device.

Proof before anyone asks for it.

A timestamped routine log, automatically generated. Andrew's completions, captured without Joanne doing a single extra thing. Walk into every meeting already winning.

Join the Waitlist - Built for Every Child

Partner With the Mission.

Four partnership routes. One mission. Each one backed by the evidence pathway that fits your boardroom.

Corporate Wellbeing

Your most upstream employee benefit. Household routines built. Burnout reduced. ROI proof generated.

The burnout that arrives Monday morning started at home Sunday night. We help families fix the routines that cause it, and give your wellbeing team the ROI evidence to show it worked.

Apply Now

Media Slates

Pre-shielded IP. Four revenue streams. One authorisation.

A character universe vetted for AI exposure, regulatory compliance, and representation before the slate meeting begins.
Authorise once. Activate across media, retail, education, and ESG

Apply Now

ESG Brands

Community investment you can prove.

The annual impact report arrives too late to act on what it shows. Every mission a sponsored child completes is logged, co-branded, and reported in real time. Not an annual anecdote.

Apply Now

Sponsorship

Turn your shelf into a habit tracker.

NFC-connected co-branded product line with verified child engagement data.

Apply Now

Explore All Partnerships

The Big Motivator" SGT Vest Crew Neck T-Shirt

£19.50

The Positive Enforcer" SGT Peck Crew Neck T-Shirt

£19.50

The Reformed Storyteller" CPT JTPeg Crew Neck T-Shirt

£19.50

The Unstoppable Dignity Champion" SGT Rose Crew Neck T-Shirt

£19.50

Classic T-shirt

£10.00

Classic Logo T-shirt

£12.00

Classic Icon T-shirt

£12.00

View All Products

Every routine is a mission. Every child is the hero.

Meet Your Squad

PVT. SKY

PVT. SANDS

PVT. PACK

PVT. NURSE NICKY

PVT. JEFF

PVT. FUN

PVT. FARM

PVT. BODGER

PVT. ACE

CPT. JT PEG

SGT. Peck

SGT. Vest

SGT. Keith

Sgt. Rose

Auntie Ellie

Lobster Bob

PVT. CLAIRE

Uncle Jamie

Three steps. Real habits. Zero nagging.

01. Choose Your Mission

02. Do It For Real

03. Earn the Progress

We're building this with you.

Milestone Tracker

Give them more than a gift. Give them a hero story.

Built for the curriculum. Designed for the child.

Safe for your child. Transparent with you.

No third-party data. Ever.

Child Protection Policy.

No ads. No tracking. No passive loops.

Whatever your child needs, wherever you're starting from. This was built for you.

Screen time ends in a real-world routine. Without a battle

Built for different kinds of brilliant.

Wudu. Rangoli. Filial respect. These are missions now.

Works with what you already have.

Proof before anyone asks for it.

Partner With the Mission.

Corporate Wellbeing

Media Slates

ESG Brands

Sponsorship

The Big Motivator" SGT Vest Crew Neck T-Shirt

The Positive Enforcer" SGT Peck Crew Neck T-Shirt

The Reformed Storyteller" CPT JTPeg Crew Neck T-Shirt

The Unstoppable Dignity Champion" SGT Rose Crew Neck T-Shirt

Classic T-shirt

Classic Logo T-shirt

Classic Icon T-shirt

The Hero Community for Children

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