Two properties. One universe
Scrubbing Squad and Lobster Bob's Scenic Tours are two licensable IP properties built as one universe. 22 IP assets: 19 characters from 15 countries and the three vehicles of Lobster Bob's fleet. Behind them, 2,241 missions specified across ten zones, including the 528-destination Lobster Bob's Scenic Tours library.
The commerce layer trades today at shop.scrubbingsquad.com. The platform is in build, and we say so plainly across this site. What you are looking at is a phygital habit-formation business at the start of its capital story, not the end of it.
Three tracks, one raise
Our raise is structured in three tracks so each investor type has a route designed for how they invest. Terms are shared privately, only after we have confirmed your investor classification.
Friends, Family and Associates
Structured under SEIS. HMRC advance assurance received November 2025. For the people closest to the founding team and the mission. A route built for first-cheque supporters who want to be part of the founding chapter.
Angel Investors
Structured under EIS. Advance assurance being pursued. For experienced angels investing at pre-seed and seed. Built for investors who diligence properly and expect a proper data room in return.
Patient Capital
For family offices and impact funds. For institutions investing on a longer horizon, where verified child outcomes and a measurable impact framework are part of the return.
Why you will not find terms on this page
Raising capital is regulated wherever we raise it. In the UK, inviting the public to invest is restricted under the Financial Services and Markets Act. Across the EU and EEA, prospectus and private placement rules apply. In the United States, securities may only be offered through SEC exemptions that restrict public solicitation.
So we run one standard everywhere: this page describes the business, not the offer. Raise size, valuation and terms are shared privately, only with people we have confirmed can lawfully receive them in their jurisdiction.
Three steps to the data room
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Register your interest
Two minutes. Tell us who you are and which track fits you. No commitment is made or implied by registering.
We confirm your classification
UK regulation requires us to confirm you can lawfully receive investment information. It is a short, guided step and we handle it with you directly.
Your data room opens
Once classified, you receive access to the data room for your track: the full picture, properly presented, in one place.
Built by someone who went all in
Mike J Midgley
Founder and Chief Executive, Scrubbing Squad
Mike carried Scrubbing Squad for twenty years before it became a company. He drew the first characters in 2004 to win a daily battle with his own two children, then watched the screen do to a whole generation what no child should face.
After 32 years building, scaling, and exiting businesses across the UK, the Netherlands, and the US, he went all in at 55. In September 2025, with private AI finally able to run safely on a child's own device, he burned the ships. He calls this his last crusade, with one goal: to unlock 10 million heroes by 2035, to give up to half the company's profits to the children most likely to be missed, through the Unlocking Heroes Foundation.
Jamie Midgley
Chief Operating Officer, Scrubbing Squad
Jamie turns vision into a working machine. He has been Mike's integrator since 2015, the one who gets the company organised, the team aligned, and the right things shipped, on time, to standard.
Eleven years in tech and digital, across more than 100 companies on three continents, from startups to enterprise aviation. He has built and run global digital agencies in the UK, the US and the Netherlands. A great mission deserves great execution. That is the part he owns.
Alexey Shevchik
Partner CTO, Scrubbing Squad
(Co-Founder and CTO, SoftTeco)
While visionaries sketch the future, Alexey programs it. Thirty years building software that cannot fail, from industrial systems where an error costs millions to platforms serving millions of users across the US, Israel and the Middle East. He co-founded SoftTeco and grew it into a 450-person international software firm.
He builds to global security standards and insulates architecture against extreme load. He serves as Partner CTO through the raise because, with three children of his own, he believes in the mission. He has already turned the idea into a production-ready build.
We're a small founding team. The advisors, investors, and partners joining us are listed separately.
Start the conversation
Tell us about your domain and your connection to this mission. We read every application and respond to every one.
Apply Now
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Important information. This page is provided for information about Scrubbing Squad Limited and does not constitute an offer, invitation or inducement to engage in investment activity, and is not a financial promotion within the meaning of section 21 of the Financial Services and Markets Act 2000. Investment terms are made available only to persons to whom they may lawfully be communicated, following completion of investor classification. Investing in early-stage companies places your capital at risk.
Scrubbing Squad Limited, registered in England and Wales.
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