A real-world habit OS for children sits in an emerging category with no dominant player at scale. Scrubbing Squad sits at the intersection of three growing markets, children's learning apps, family learning subscriptions, and parental-control software with a combined ~$10B addressable market in 2025 projected to reach ~$28B by 2033, each growing 11–12% annually. Phygital product integration opens a lane the screen-only incumbents cannot follow.
Five B2C revenue engines, family subscriptions, phygital hardware, trading cards, mission collectibles, and merchandising on one platform and one IP estate.
Five additional B2B institutional licensing categories opening in Phase 2: education, corporate wellbeing, media slate and IP, phygital brand integration, and the sponsorship ecosystem. Full architecture in the data room.
A seven-year developmental data track that compounds with every mission; an IP estate of 17 individually copyrighted characters plus the separately registered Lobster Bob brand, documented in the Character Bible; and a privacy-by-design architecture, UK GDPR and COPPA-aligned built in from the first line of code, with formal certification in progress.
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Every stream draws on the same platform, the same characters, and the same verified-mission engine. Build it once, and it earns across families, schools, employers, media, and brands. The full model, including unit economics and projections, lives in the Investor Data Room.
Direct-to-family recurring revenue. Hero Solo and Hero Squad subscription tiers, with the physical Mission Kit available through the Shopify store.
Programme licensing to schools, MATs, and education authorities. Ace Mode is EHCP-aligned. Pilot terms available. Alistair (MAT CEO) and Sienna (SENCO) buyer architecture.
Childhood routine support delivered as an employee benefit and upstream burnout prevention. Jonathan (VP HR) buyer architecture.
A 21-character estate includes the separately registered Lobster Bob brand, documented in a complete Character Bible, with a privacy-by-design architecture (UK GDPR and COPPA-aligned) and activation across TV, publishing, licensing, and retail. Victoria (CCO) buyer architecture.
Partner products embedded with the Scrubbing Squad Habit OS via NFC, with an automated ESG evidence dashboard and a seven-year developmental data track. Elena (ESG) and Marcus (Innovation) buyer architecture.
The full commercial model is available in the Data Room
If the thesis lands, the numbers are next. The data room holds the full commercial model, the unit economics, and the terms for this round. Access is granted on application, under NDA.
Full commercial model and revenue architecture
TAM / SAM / SOM analysis
IP estate overview (character index, Creative Bible summary, Safe Harbor status)
Founding team and advisory structure
Traction data (current build status, waitlist, partner pipeline)
Terms for current round
Applications are reviewed. The information pack is shared under NDA.
Completed applications are reviewed within 3 working days. The information pack is distributed under NDA to qualified applicants only.
