Scrubbing Squad Missions | Heroes

Mission Updates

Apr 07, 2026 • Mike Midgley

You Said "Brush Your Teeth" Seven Times This Morning. It Didn't Work the First Six Either.

View Mission

Mar 31, 2026 • 12 min read

Mission Updates, Heroes

Your Child's Brain Changed at Seven. The Apps Didn't See It.

By Mike Midgley

Mar 24, 2026 • 13 min read

Mission Updates, Heroes

The Toy Drawer Is Full. The Routine Is Broken. You Bought the Wrong Thing.

By Mike Midgley

Mar 17, 2026 • 13 min read

Mission Updates, Heroes

The Poorer You Are, the More You Pay. And Your Child Knows It.

By Mike Midgley

Mar 10, 2026 • 12 min read

Mission Updates, Heroes

The App That Made Your Child Cry Was Designed That Way

By Mike Midgley

Mar 03, 2026 • 11 min read

Mission Updates, Heroes

Your Child Isn't Playing. They're Running the World's Most Sophisticated Research Programme.

By Mike Midgley

Feb 25, 2026 • 13 min read

Mission Updates, Heroes

Your Child Has Never Seen Themselves on Screen. And They Know It.

By Mike Midgley

Feb 17, 2026 • 13 min read

Mission Updates, Heroes

The £200 Toothbrush That Doesn't Teach Your Kid to Brush

By Mike Midgley

Feb 11, 2026 • 10 min read

Mission Updates, Heroes

Your Child Isn't "Acting Out." They're Replaying a Loop They Can't Delete

By Mike Midgley

Feb 03, 2026 • 6 min read

Mission Updates, Heroes

Why your "Top Gamer" can’t tie his own shoes.

By Mike Midgley

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