Heroic Wellbeing

Lobster Bob walked the Siq into Petra at half past five in the morning with the camera in his hand. He forgot the camera existed for ninety seconds.

The phone vibrates mid-shift. ClassDojo. Andrew. School. Her stomach drops before she has read it.

Lobster Bob walked the Siq into Petra at half past five in the morning with the camera in his hand. He forgot the camera existed for ninety seconds.

Parents aren’t failing at screen time, the system is designed to create battles.

Thirty orcas in the world beach themselves to hunt sea lions. They have been teaching their young on the same stretch of Argentine sand for fifty years.

Grandpa John arrives on a Saturday with a story folded in his pocket and no way in.

Uluru: Sacred Red Rock of the Anangu People

A mission, in our world, is a real-world task with four parts.

The physical products are not a side project. They are half the system. Here is why we built that half first, on purpose.

Trust is now equal to price and quality in what people buy. So we show our working. The wins and the gaps. On the record.

The Poverty Lock: What It Actually Means, How the scrubbing Squad are refusing to apply app poverty tax

Tromsø, a Norwegian city 350 kilometres above the Arctic Circle, sitting on the seventieth parallel.

Home, school and the scrubbing squad, thats the three safe places for children

After 31 years of building and scaling businesses, I walked away. Not from success, but towards something that matters more: our children.

Discover how The Scrubbing Squad uses Cultural Intelligence to create inclusive, empowering educational experiences for children.

We've been sold a lie. A simple, easy-to-digest, one-size-fits-all lie that's been packaged as 'accountability' and 'standards' and 'excellence.'

Captain JT Peg has a scar on his left hand. It's not from a sword fight or a cannon blast. It's from a rope burn he got during a training exercise

Captain JT Peg has a compass. It’s old, brass, and the glass is cracked. It doesn’t point North anymore. He keeps it not to find his way, but to remember a time he got terribly lost.

I’ve been asked a thousand times why I walked away from the old life to start this. The answer is simple: I saw a problem I couldn't unsee, and it was a problem I knew intimately because I lived it.

Captain JT Peg ‘Arctic Sea Scrub’ was a marvel of hygiene engineering. A complex system of ropes, pulleys, and freezing cold seawater

If you’ve ever watched your child melt down over a toothbrushing timer, or stare blankly at a lesson that feels like it was written for someone else, you’ve likely felt that familiar, crushing pang of parental guilt

To the Parents Fighting for Reality,We need to talk about the silence.You know the kind. You walk into a living room, and it’s dead quiet. The kids are there physically, but they are gone.

This Christmas morning, for the luck ones, millions of children will unwrap a shiny new device / tablet. For most parents, that moment of joy is shadowed by a silent, creeping "Digital Guilt."

New Year, the living rooms of millions of families are glowing with the light of new tablets and consoles. It is often framed as a gift of "connection"

The apps that enthralled their child just six months ago are suddenly being tossed aside with a frustrated "This is for babies."

We’ve all seen it. You hand your child a "top rated" educational app to get a moment of peace. They seem focused, but when the session ends, the child who emerges isn’t a "learned" hero

The industry sold us the dream of personalized learning while delivering "Digital Asbestos."

You’re waiting for a meeting where someone who sees your child for sixty minutes a day is about to use a spreadsheet to tell you who they are.

Ever seen your child try to "pinch-zoom" a physical paper map or a photograph in a book?

Here's the uncomfortable truth that nobody in EdTech wants to talk about.The phrase "Trauma-Informed" has become a badge.

The subscription box with the kraft paper packaging. The "STEM-certified" label. The app that requires a £12.99/month commitment before your child has even opened the box.

Your child is looking for themselves. In the characters. In the faces. In the stories.And they're not finding it.

They were mid-experiment. A stick. A puddle. An elaborate pressure-and-drainage system that had apparently been under development for forty-five minutes

Autistic children are visual thinkers, they processes the world through patterns, sequences, and spatial relationships.

You're in the supermarket. It's 6pm. The kids are with you because after-school club costs £13 a day and that's £66 a week you don't have.

Count the toys. The ones with batteries that ran out. The ones with apps that got deleted. The ones that were used for eleven minutes on Christmas morning and haven't been touched since February.

Something happened around your child's seventh birthday. You might not have spotted it. No announcement. No milestone card. No notification from the school.

Count them. Go on. Mentally replay this morning."Brush your teeth." Nothing. "Brush your teeth please." Nothing. "I said brush your teeth."

Your child is not broken. I need you to hear that before we go any further.

The Drake Passage is the stretch of open water that sits between Cape Horn, the southernmost tip of South America, and the Antarctic Peninsula.

What the Research Says About Getting OutsideThe case for getting children off screens and into the physical world is not soft. It is clinical.

The Grand Canyon sits in the north-west corner of Arizona, carved over six million years by the Colorado River.

Most companies build a product first and a story second.We did the opposite

Lobster Bob is in Morocco, on the eastern edge of the Sahara, at Erg Chebbi.

Ask any parent of a child on the autism spectrum what happens when a screen turns off without warning.

Lobster Bob is in the Red Sea, Egypt, on the eastern coast of the Sinai Peninsula.

Most children's apps treat culture as a translation layer. A different language string here. A different skin colour there.

Lobster Bob is in Cappadocia, in central Anatolia, on the high volcanic plateau of central Turkey.