Sustainable brands are being asked to prove child wellbeing claims. We built the evidence infrastructure.
.png)
From shelf to scan to habit
"Parents buy our boots, use them for a season, and never come back. We have no idea what happens after the sale."
Your product on the shelf. Our Habit OS embedded. One NFC scan links them, unlocks the child's mission, and generates a data point. Every phygital attempt follows the same arc: strong launch, steep drop-off by day ten.
The hardware works. The habit loop doesn't. We built the habit loop: eighteen characters the child is emotionally invested in, and missions that evolve as they grow.
Brand product includes NFC chip or QR code
The hardware specification is standardised to the Scrubbing Squad NFC integration framework. Works across product categories: toothbrush, water bottle, lunchbox, sportswear, school bag.
Child scans the product. A mission unlocks
The scan triggers a mission matched to the product's developmental purpose. A toothbrush unlocks a hygiene mission. A sports bottle unlocks a health mission. The product is now functional, not passive.
Mission completed. Data point generated.
ESG log updated automatically
Every completed mission writes to the brand's Automated Evidence Dashboard. No manual data entry. No retrospective reporting. The evidence accumulates in real time.
Brand receives aggregate anonymised impact data
Your ESG team gets exportable, audit-ready evidence of verified child developmental outcomes. Your innovation team gets the shelf-to-scan engagement data they need to justify the next iteration.
You sell a toothbrush. The toothbrush now has a 7-year relationship with the child who uses it.
IN BUILD: NFC hardware integration is in active development. QR code activation is available for early-phase pilot partners. Full NFC certification timeline on The Build page.
From belief statement to evidence file
"I spend six months building our ESG report from spreadsheets and partner statements. And it still doesn't hold up to scrutiny."
The impact report deadline arrives every year. The evidence is always anecdotal. Every ESG report says "we believe our products support healthy habits". This one lets you say "here is the data".
Real developmental outcome data
Mission completions and habit formation tracked per child, per product category. Aggregated at cohort level. Individual child data is never visible to the brand partner.
Anonymised and GDPR-compliant
All data is anonymised and aggregated before it reaches the brand dashboard. No individual identifiers. UK GDPR compliant by architecture, not as an afterthought.
7-year Developmental Tracker
Longitudinal impact proof across the full 4 to 11 age range. Not a one-year snapshot. A continuous evidence track that grows with the partnership.
Audit-ready and exportable
Pre-formatted reports exportable to GRI, SASB, UN SDG, and B Corp reporting frameworks. Your ESG team does not reformat data. They submit it.
IN BUILD: Integration timeline and hardware certification status on The Build page.
Reach is an output. A habit is an outcome. The rating agencies now price the difference.
Why another partner when you already hold certifications?
Your certifications and giving programmes represent years of board approval and genuine commitment. This does not replace any of them.
Your certifications measure intent and financial contribution. They do not measure outcomes in the children your products reach.
Your giving programmes are one-directional. Money flows out, a report comes back. No data loop connects your product to a measurable change.
Nothing in your current portfolio links a retail purchase to a verified behavioural outcome. That chain is what we built.
We close the audit gap between the retail shelf and verified child behaviour change. And it hands your finance team the one thing they cannot argue with: hard data.
IN BUILD — We are in active build. Founding ESG partners set integration terms at the table, including NFC specification, data reporting format, and co-branding parameters.
Phygital brand partnerships are by application
Founding brand partners shape the integration model. They do not inherit a standard rate card.
Apply Now
Tell us about your brand and what you are trying to prove.
Automated Evidence Dashboard
GDPR-compliant aggregate data
7-year Developmental Tracker
Founding partner terms open now
.png)
Follow Lobster Bob On Social:
