Sustainable brands are being asked to prove child wellbeing claims. The character universe is live today. The evidence layer is what founding partners help build next.
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The sale ends at the till. The relationship should not
"Parents buy our boots, use them for a season, and never come back. We have no idea what happens after the sale."
Your product leaves the shelf and goes dark. You never learn whether it changed anything. The Habit OS is the fix: your product, our characters, one scan linking them, and a mission the child actually does. Hardware was never the problem. The habit loop was. Ours runs on characters children are emotionally invested in, with missions that grow as they do.
Your product carries the key
An NFC chip or QR code built to the Scrubbing Squad integration spec, across categories: toothbrush, water bottle, lunchbox, sportswear, school bag. NFC is in build. QR runs in pilot now.
One scan, and your product goes active
The scan opens a mission matched to the product's purpose. A toothbrush opens a hygiene mission. A sports bottle opens a health mission. Your product stops being passive.
Mission done. Evidence written
In pilot, every completed mission writes to your evidence log. No manual entry. No retrospective reporting. The record accumulates as children act.
You see the change, never the child
Your ESG team gets exportable, audit-ready evidence of verified outcomes, aggregated and anonymised. Your innovation team gets the shelf-to-scan data that justifies the next iteration.
You sell a toothbrush. In pilot, that toothbrush starts a seven-year relationship with the child who uses it.
IN BUILD: NFC integration is in development and lands with the app. QR activation is available to founding pilot partners now. Timeline on The Build page.
The report that says here is the data
"I spend six months building our ESG report from spreadsheets and partner statements. And it still doesn't hold up to scrutiny."
The deadline comes round every year and the evidence is always anecdotal. Every ESG report in your category says we believe. The founding cohort is building the one that says here is the data.
Real outcome data, per product category
Mission completions and habit formation tracked per child, per product category, aggregated at cohort level. Individual child data is never visible to the brand partner. That rule is architecture, not policy.
GDPR-compliant by design
Everything is anonymised and aggregated before it reaches your dashboard. No individual identifiers. UK GDPR compliant by architecture, not as an afterthought.
7-year Developmental Tracker
Longitudinal proof across the full 4 to 11 age range, not a one-year snapshot. An evidence track that grows for as long as the partnership runs.
Audit-ready and exportable
Reports formatted to GRI, SASB, UN SDG and B Corp frameworks, with founding partners setting the format first. Your team does not reformat data. They submit it.
IN BUILD: The evidence dashboard lands with the app. Founding partners set the reporting format first.
Timeline on The Build page.
Reach is an output. A habit is an outcome. The rating agencies now price the difference.
Why another partner when you already hold certifications?
Your certifications took years of board approval. This does not replace any of them.
Your certifications measure intent and contribution. None of them measures outcomes in the children your products reach.
Your giving programmes are one-directional. Money goes out, a report comes back, and no data loop connects your product to a change.
Nothing in your portfolio links a retail purchase to a verified behavioural outcome. That chain is what we are building, with founding partners setting the spec.
It hands your finance team the one thing they cannot argue with: hard data, in your framework, with your name on it.
IN BUILD: we are in active build. Founding ESG partners set integration terms at the table: NFC specification, data reporting format, co-branding parameters.
What a founding ESG seat gets you
Founding partners get the evidence framework built to their reporting standard, the integration spec set at the table, and terms locked before launch pricing exists. When the cohort fills, what remains is the rate card.
Not ready to apply?
Start with the Phygital Partnership Brief: the integration model, the data flow and the pilot route, in one document
Apply Now
Tell us what you are trying to prove. The specific version, not the report version.
Automated Evidence Dashboard
GDPR-compliant aggregate data
7-year Developmental Tracker
Founding partner terms open now
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