The IP estate you licence. The creative audit trail that protects you when questions are asked.
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One IP estate, four activation channels
Traditional IP acquisition requires separate deals across separate teams with separate compliance reviews. We built one franchise designed for simultaneous activation across all four channels.
TV & Film
A mission-native narrative universe with multi-season architecture built in.
18 characters with complete backstories, value systems, and episodic logic. A writing team has the material they need from day one. The franchise is designed for children aged 4 to 11, with two distinct age bands (4 to 6 and 7 to 11) creating natural series progression. And the estate carries a built-in second format: Lobster Bob's Scenic Tours, a travel and exploration sub-brand with three named vehicles, La Mula, Nellie, and El Cóndor, across land, sea, and air, and a 528-mission episodic library.
Publishing & Licensing
Illustrated world-building across books, activity content, and licensed print.
Each character has a mission pillar (Education, Health, Hygiene, Safety) and a cultural origin. Licensing partners get a coherent universe of 21 assets, not a name and a logo. The Creative Bible includes character logic, mission architecture, and narrative rules. Everything a licensing partner needs to produce material that holds.
Retail & Phygital
Physical product embedded with NFC mission logic. The shelf becomes a scan point.
Co-branded physical products connect to the Scrubbing Squad mission system via NFC or QR. The child scans the product and unlocks a mission linked to its purpose. Every scan generates a verified developmental data point. The brand gets aggregate impact data. The child gets a mission. The parent gets evidence.
Education & ESG
A curriculum-mapped mission system with audit-ready ESG reporting built in.
Scrubbing Squad missions align to PSHE and EYFS frameworks. Schools, institutions, and corporate ESG programmes get verified developmental data, not an anecdote. The education and ESG channel activates the same character universe as the media and retail channels.
You authorise once. The franchise activates across all four channels simultaneously.
IP that looks safe but has no soul
"I spend more time defending my narrative to the algorithm than writing it."
You find out the IP has no soul when your writing team sits down to work with it. The Creative Bible does not exist, the character logic does not hold, and the network mandate that hired you is now your problem to solve from nothing.
The Creative Bible exists.
The Creative Bible exists. 18 characters, each with a complete backstory, mission logic, value system, and narrative arc, plus the Lobster Bob's Scenic Tours fleet register covering all three vehicles. Human-Verified IP. The soul is in the document.
Creative Bible access
The complete character system. Mission logic. World rules. Narrative architecture. No NDA required for initial review. Request it below.
Co-development opportunity on the media slate
Founding media partners have the opportunity to shape the narrative direction of the franchise. Not as a licensee working to a brief. As a co-architect of the world.
First-mover advantage in a category that does not exist at scale
There is no phygital-native children's IP franchise currently at market. The showrunner who identifies and secures this position does not explain it to the network three years later. They own it.
Built for the era where children's IP faces scrutiny at every stage
Every character, every mission, every piece of content has been through a development process designed to withstand regulatory and brand scrutiny. We have done the compliance groundwork so you do not have to redo it.
Safe Harbor standard
Designed to the Safe Harbor standard from initial development. Formal certification process in progress.
18 Human-Verified characters
Every character has a documented backstory, cultural origin, mission logic, value architecture, and age band. No placeholder characters. The Creative Bible is the verification record.
Child data architecture built to UK GDPR and COPPA.
No individual child data is ever shared with a licensing partner. All data is anonymised and aggregated. Privacy architecture reviewed against UK GDPR and COPPA standards.
Representation by design
18 characters from 15 countries across four mission pillars. Diversity is structural, not cosmetic. It is embedded in the world-building logic, not applied afterwards.
IN BUILD
Safe Harbor formal certification is in progress. The development process has been designed to the standard from the outset. Certification timeline and status are updated on The Build page.
Apply for a Media Partnership
Media and IP partnerships are by application. We plan to work with a small number of founding media partners. Founding media partners shape commercial terms at the table, not as licensees working to a standard rate card.
Request the Creative Bible Extract
The Extract is a cross-section of the estate: sample characters, a vehicle from the Lobster Bob's Scenic Tours fleet, the mission architecture, and the world rules in summary. Enough to show your team the soul is in the document. The full Creative Bible is shared under NDA as part of a partnership conversation. We guard this estate the way you would expect us to once you licence it.
Designed to Safe Harbor standard
18 Human-Verified characters
Extract available without NDA
Applications reviewed within 5 working days
In Build:
We are in active build. Founding media partners have co-development influence on the franchise direction.
Apply for a Media Partnership
IN BUILD We are in active build. Founding media partners have co-development influence on the franchise direction. Tell us about your slate and where Scrubbing Squad potentially fits.
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