Uncle Jamie
Founder and Base Commander | All Camps
The first recruit Uncle Jamie ever had, and the one who nearly broke the whole mission before it began. It took four spectacular failures, and one child's drawing, to turn a hard soldier into a hero.
"Ah, there you are! I've been hoping to see you!"
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The missions are coming in 2027
Join the waitlist and your hero is first in when Sgt. Peck's training missions go live.
Missions Uncle Jamie runs
Sgt. Peck runs 85 missions across the set. Here is one of each kind. Every one goes live in the app.
Solo
Origin Story: How Sgt. Peck Joined the Squad. Trains Education. Two to fifteen minutes. The story of the hard soldier who nearly broke the mission, and the small drawing that changed him forever.
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Support
Code-Breaking Quest. Trains Education. Two to fifteen minutes. A team puzzle. Crack the code together, complete the mission, and learn that good planning beats fast guessing every time.
Training
Pack Check. Trains Education. Two to fifteen minutes. The nightly homework and tomorrow-prep drill. Sgt. Peck's own discipline, turned into a habit your hero can keep.
Trading Post
How to Remember Things. Trains Education. Two to fifteen minutes. A memory drill in three simple steps. Learn them, then teach them back to someone else.Pack Check. Trains Education. Two to fifteen minutes. The nightly homework and tomorrow-prep drill. Sgt. Peck's own discipline, turned into a habit your hero can keep.
Meet Uncle Jamie
Open the file. Everything from why he shouts to the day he learned not to.
Story
Sgt. Peck is the Squad's relentless engine of Elite Excellence. He was the very first recruit Uncle Jamie ever had, and he nearly broke the whole mission before it began. He was a highly decorated Special Forces trainer who believed discipline alone could solve anything. It could not. It took four spectacular failures, and one small child's drawing, to teach him otherwise. Today he is Chief of Training Missions, running Discovery Camp with all the precision he brought from the Special Forces, but pointed at something new.
Discovery Camp
The Wrong Textbook
Uncle Jamie was so excited he could barely sleep. His first big job was bringing supplies to a village school in East Africa, and he packed it all: shiny new textbooks, bright posters of the planets, real microscopes.
Then the head teacher, Mr. Kamau, looked at the boxes and asked one quiet question: "Do you know what language our children speak?" The children spoke Swahili. Every book was in English. Not one child could read a single word.
Recharge Camp
The Unused Worksheet
In a town that had lived through hard times, Uncle Jamie built a Happiness Project. Therapy groups, art classes, healthy meals, all of it free and ready. He waited for everyone to come. Almost nobody did.
Auntie Ellie told him why, the way only Ellie can: "These families do not need a stranger telling them how to feel. You are treating them like they are broken." He had been so busy helping that he had forgotten to give people their dignity.
Refresh Camp
The Impractical Soap
After a great flood, Uncle Jamie built the grandest washing plan you ever saw. Sparkling handwashing stations. Soap-making lessons. Enormous, colourful murals about germs. Two weeks later, the stations stood empty.
A wise woman named Mrs. Begum told him the truth: "We are rebuilding our homes and caring for the sick. Your station is a long walk away. You have turned washing into one more hard chore." She was right. He had made it difficult, when it needed to be easy.
Guardian Camp
The Nightmare Drawing
This time, Uncle Jamie was certain he had it right. He built a safety plan for an island where great storms come, using every lesson he had ever learned. Then a girl named Maria came to him, crying.
"You are scaring us," she whispered. "All you talk about is danger. Now I am frightened all the time. I do not want to go outside. I do not want to play." He had taught children to be so careful that he had taught them to be afraid. And the world does not need frightened heroes.
He kneels down to look every hero in the eye.
He strokes his moustache whenever he is thinking hard.
He plays Snap with Auntie Ellie at 11am, every single day.
He checks his compass, not for directions, but to remember the mission.
He starts every story with "When I was in...
He ends every story with "And that is how I learned."
Uncle Jamie is one of the Squad
Every hero has a story like his, a lesson learned the hard way and turned into something that helps you. Collect them all when the app lands in 2027.
Uncle Jamie
Founder & Base Commander, The Wise Elder
Auntie Ellie
Co-Founder & Chief Strategist, The Squad’s Moral Compass
Sgt. Keith
Chief of Wellbeing, The Nature Guide
SGT. Rose
Chief of Personal Hygiene, The Unstoppable Dignity Champion
SGT. Vest
Chief of Fitness, The Big Motivator
CPT. JT Peg
Chief of Safety and Adaptive Training, The Reformed Storyteller
PVT. Ace
Chief of Neuro-Inclusive Learning, The High-Energy Motivator
PVT. Bodger
Chief of Clumsiness, Always in the Danger Zone
PVT. Claire
Chief of Friendships, The Brave Speaker
PVT. Farm
Chief of Cultural Adaptability, The Growing Genius
PVT. Fun
Chief of Smiles, The Happy Messenger
PVT. Jeff
Head Chef, The Smart Cook
PVT. Nurse Nicky
Camp Medic, The Care Champion
PVT. Pack
Chief of Sensory Safety and Preparedness, The Unbreakable Mate
PVT. Sands
Chief of Socioeconomic Wellbeing, The Unbeatable Team Player
PVT. Sky
Chief of Emotional Safety, The Sky Dryer
Lobster Bob
Scenic Tours Guide, The Humbled Explorer
La Mula
Chief Land Vehicle, The Honest Partner
Nellie
Chief Sea Vehicle, The Silent Expert
El Cóndor
Chief Air Vehicle, The Wise Navigator
Hernán Saraiva
Master Bookbinder, The Keeper of the Record
Chain of command
Reports to Uncle Jamie, Founder and Base Commander. Assisted by Pvt. Ace, Chief of Neuro-Inclusive Learning, and Pvt. Claire, Chief of Friendships.
Aunte Ellie
Co-Founder
Uncle Jamie's
Mission Gear
Wear the mission. Every purchase supports the build.
Full Mission Kit coming 2026:
Elite Excellence Training Kit: Mission Checklist, Drill Cards, beret patch, precision toothbrush, neck-washing soap.
Heroes do not wait. They sign up.
Founding heroes join first. First missions. First streak. First in.
For parents: you will manage the account. Your hero gets the mission.
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