What's in the content?
Two content series. Both proof. Both different.
Unlocking Heroes
(Tuesdays)
Long-form from Mike. The system is broken, not your child. Screen time naming. Attention economy truth. Real science. Real parents. Real stakes.
Postcards from Lobster Bob (Thursdays)
From the field. Past tense. Lobster Bob's already been wrong here. Sensory beat + failure + one fact your child repeats at school. 528 destinations.
Wear the Mission
(The Squad Gear)
Every Squad post has a character. Every Lobster Bob post has three vehicles. Every post links to something you can wear. Founding merch. Supports the build.
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Latest Squad & Lobster Bob News
Check out what our characters have been up to recently.
Lobster Bob walked the Siq into Petra at half past five in the morning with the camera in his hand. He forgot the camera existed for ninety seconds.
The phone vibrates mid-shift. ClassDojo. Andrew. School. Her stomach drops before she has read it.
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Lobster Bob walked the Siq into Petra at half past five in the morning with the camera in his hand. He forgot the camera existed for ninety seconds.
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Ready to Start Your Mission?
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