We Launched a Merch Store Before We Launched an App
The physical products are not a side project. They are half the system. Here is why we built that half first, on purpose.
You Did Not Watch. You Built.
A letter to the readers who showed up early. Q2 close, no performance, just the specific work you did to make this platform real.
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Why We Are Building in Public
Trust is now equal to price and quality in what people buy. So we show our working. The wins and the gaps. On the record.
Tromsø. Four Hours of Nothing. Forty Seconds of Everything.
Tromsø, a Norwegian city 350 kilometres above the Arctic Circle, sitting on the seventieth parallel.
The Poverty Lock: What It Actually Means
The Poverty Lock: What It Actually Means, How the scrubbing Squad are refusing to apply app poverty tax
Home. School. And One More Place.
Home, school and the scrubbing squad, thats the three safe places for children
Cappadocia, Turkey. The Correct Number Was Four.
Lobster Bob is in Cappadocia, in central Anatolia, on the high volcanic plateau of central Turkey.
Culture Is Not a Bolt-On. It Is the Architecture.
Most children's apps treat culture as a translation layer. A different language string here. A different skin colour there.
Red Sea, Egypt. Forty Minutes Above Seven Thousand Years.
Lobster Bob is in the Red Sea, Egypt, on the eastern coast of the Sinai Peninsula.
Why We Built the Off-Switch First
Ask any parent of a child on the autism spectrum what happens when a screen turns off without warning.
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