The Sahara Desert
Lobster Bob is in Morocco, on the eastern edge of the Sahara, at Erg Chebbi.
We Launched a Merch Store Before We Launched an App
The physical products are not a side project. They are half the system. Here is why we built that half first, on purpose.
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Why We Built Eighteen Heroes Before One Mission
Most companies build a product first and a story second.We did the opposite
The Grand Canyon
The Grand Canyon sits in the north-west corner of Arizona, carved over six million years by the Colorado River.
Every App Wants Your Child to Stay. Ours Was Built to Make Them Leave.
What the Research Says About Getting OutsideThe case for getting children off screens and into the physical world is not soft. It is clinical.
The Drake Passage
The Drake Passage is the stretch of open water that sits between Cape Horn, the southernmost tip of South America, and the Antarctic Peninsula.
The System Is Broken. Not Your Child.
Your child is not broken. I need you to hear that before we go any further.
You Said "Brush Your Teeth" Seven Times This Morning. It Didn't Work the First Six Either.
Count them. Go on. Mentally replay this morning."Brush your teeth." Nothing. "Brush your teeth please." Nothing. "I said brush your teeth."
Your Child's Brain Changed at Seven. The Apps Didn't See It.
Something happened around your child's seventh birthday. You might not have spotted it. No announcement. No milestone card. No notification from the school.
The Toy Drawer Is Full. The Routine Is Broken. You Bought the Wrong Thing.
Count the toys. The ones with batteries that ran out. The ones with apps that got deleted. The ones that were used for eleven minutes on Christmas morning and haven't been touched since February.
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