We Launched a Merch Store Before We Launched an App
The physical products are not a side project. They are half the system. Here is why we built that half first, on purpose.










The physical products are not a side project. They are half the system. Here is why we built that half first, on purpose.
The physical products are not a side project. They are half the system. Here is why we built that half first, on purpose.
Trust is now equal to price and quality in what people buy. So we show our working. The wins and the gaps. On the record.
Tromsø, a Norwegian city 350 kilometres above the Arctic Circle, sitting on the seventieth parallel.
The Poverty Lock: What It Actually Means, How the scrubbing Squad are refusing to apply app poverty tax
Home, school and the scrubbing squad, thats the three safe places for children
Lobster Bob is in Cappadocia, in central Anatolia, on the high volcanic plateau of central Turkey.
Most children's apps treat culture as a translation layer. A different language string here. A different skin colour there.
Lobster Bob is in the Red Sea, Egypt, on the eastern coast of the Sinai Peninsula.
Ask any parent of a child on the autism spectrum what happens when a screen turns off without warning.

